The hottest Zoomlion is moving towards the peak of

2022-08-18
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Zoomlion is moving towards the peak of international high-end tower crane manufacturing

Zoomlion is moving towards the peak of international high-end tower crane manufacturing

China Construction machinery information

Guide: from the tower crane summit in London, England to the INTERMAT Exhibition in Paris, France, from Hong Kong, the Asian financial center, to Singapore, the garden capital of the world, the internationalization journey of Zoomlion construction and hoisting machinery company (hereinafter referred to as Jianqi company) is booming. With the deepening of JOST technical cooperation, the international brand image of Zoomlion tower crane is deep

from the tower crane summit in London, England to the INTERMAT exhibition in Paris, France, from Hong Kong, the Asian financial center, to Singapore, the garden capital of the world, the internationalization journey of Zoomlion construction and Hoisting Machinery Co., Ltd. (hereinafter referred to as Jianqi company) is booming. With the deepening of JOST technical cooperation, the international brand image of Zoomlion tower crane has been deeply rooted in the hearts of the people, the international competitiveness of the company has become increasingly prominent, and the internationalization strategy has been further promoted

talking about the Jost technology transfer project, Huang Qun, the general manager of the company, felt a lot. From harvest sentiment to the internationalization process, and then to the ideal goal of "becoming a world-class tower crane manufacturing enterprise", the words are full of firm confidence and ambition

buy out the Jost technology and realize the leap from China's leading to the international leading.

the company was once a research institute with a long history of research and development and deep technical foundation, but its production and sales in the real sense started relatively late. With the establishment of the business division and the continuous expansion of the domestic market, the establishment of the company has developed rapidly, ushering in the opportunity to seek a greater leap forward. The accuracy and sensitivity of the hardness tester are poor. In 2008, the company established its overseas market share. 15. Power supply: 1 ac220v/50hz, ± 10% of the amount reached 35%, which has a deeper demand for overseas markets and overseas technology. After learning, German Jost company is a company with the world's most advanced tower crane technology and design team. Its founder st is one of the most famous tower crane designers in Germany and even the world today. The Jost design team has successively designed 45 types of tower cranes for many well-known Tower Crane Companies in Europe and the United States. The tower cranes designed by Jost represent the most advanced level of tower cranes in the world today and can be called the standard of tower cranes in the world. Through this integration, Zoomlion's tower crane technology has quickly achieved a leap from China's leading to the international leading

the negotiation process was full of twists and turns, and the sincerity of Zoomlion moved Jost

as the first international cooperation project to build the company, the negotiation process of JOST technology transfer was very tortuous. The vigilance and arrogance of the other party can be clearly felt at the beginning of the contact. The first meeting is only arranged in a venue next to Munich Airport. The other party has always been on high alert during the negotiation and is even unwilling to take a group photo after the meeting. Later, he learned that a Chinese enterprise had abused his portrait right and copied his technology, which made him always have concerns and vigilance about Chinese manufacturing enterprises. Later, Jianqi company specially invited st himself to visit Zoomlion to let him personally experience the enterprise and culture of Zoomlion. After a year and a half of contact, the sincerity of Zoomlion eliminated his concerns and deepened the negotiations. St itself has no technical successor. He hopes to carry forward the technology he has worked hard for all his life through the large platform of Zoomlion. He thinks Zoomlion is the right choice

in June, 2011, zhanchunxin, chairman of Zoomlion, signed the first international technical cooperation project with Jost Hoisting Machinery Co., Ltd. in Frankfurt, Germany

focus on digestion and integration, and highlight the broad prospects of brand influence

for the Jost technology project, the company has established a special team, Research Institute, office, data Institute, etc., and formulated the corresponding standard system to ensure the digestion and absorption of technology and the confidentiality of results

general manager Huang Qun attaches great importance to and is optimistic about this project. From product research and development, trial production, localization, to product application, market development and brand publicity, there are many other things like equipment itself that need our inspection and attention, and we should keep an eye on the progress of the project. From the beginning of the London summit, to the first appearance of the French INTERMAT exhibition, to the Singapore cooperation and Hong Kong market promotion, the first of the Jost project. At present, the small force value of the tension machine sensor in the market is generally sold to Europe, Singapore, Hong Kong and other high-end markets with a new product t of S-type sensor. The recent three exhibitions have received orders of more than 60 sets, worth more than 100 million yuan. The influence of the Jost brand is becoming increasingly prominent, and the establishment of the company will show its strength in overseas markets

deeply cultivate Jost resources and reap fruitful results in the internationalization strategy

before, international certification was difficult and time-consuming, and the technical cooperation achievement t made smooth progress in CE certification, mom certification and other international certification, which all showed the influence of JOST brand. Jianqi's two special promotion meetings in Singapore and Hong Kong recently attracted the attention and participation of most local leasing companies, builders, contractors, etc., and showed a high recognition of Jianqi's technical strength. This is undoubtedly the best brand publicity and promotion, which cannot be measured by money

in order to make full use of the resources of JOST, the company established a research institute in Munich, Germany. The purpose of establishing the Institute is to realize the localization of JOST products as soon as possible; Second, make the products serve the European market; The third is to introduce international talents and build the German Research Institute into a professional and Regional Research Institute. The domestic demand is different, and the global demand for models is even different. The company will take the German Research Institute as the fulcrum, deeply study regional models, explore the global market, and integrate more international resources. Through the Jost project, the company has met many international experts and scientific research institutions, and brought many cooperation schemes for tower cranes and elevators. These are not just pure technical solutions, but strategic gains from the establishment of the company's international development

the company set up and sent a large number of young R & D personnel to German research institutes in batches. Through the immersive learning mode, they have greatly improved their thinking ideas, technical ability, cultural integration and language exchange. These professional and technical talents, as well as international comprehensive talents, will gradually improve the talent reserve of the company

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