The first step to fight against counterfeit dairy

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Since the Sanlu incident, Chinese people have talked about the color change of dairy products, and domestic dairy enterprises have fallen into a very embarrassing situation. The pressure comes not only from the quality problems of dairy products, but also from the emergence of more and more counterfeit products, which makes consumers unable to prevent, and the reputation of brand enterprises has been damaged for a long time

duzhenlin, chairman of Huade anti-counterfeiting, a well-known anti-counterfeiting enterprise in China, pointed out that to restore the consumer confidence of domestic milk powder, the key is to improve the quality management level, explore new anti-counterfeiting models, and achieve both symptoms and root causes. In terms of quality assurance, the integrity construction of enterprises is very important, and the anti-counterfeiting of products is a very important item in the integrity construction of enterprises

the use of anti-counterfeiting measures for enterprise products is a kind of good faith embodiment of ensuring the quality of their own products, being responsible for their own products and being responsible for consumers. During the interview, Mr. duzhenlin kept mentioning two words. Do a good job in product anti-counterfeiting and thoroughly solve the emergence of fake and shoddy products, purify the market and protect the legitimate rights and interests of consumers. Consumers can trace the quality of products to the source according to anti-counterfeiting labels. If every product is guaranteed by an anti-counterfeiting label, there will be no absurd difficulties in obtaining evidence, such as proving the nationality of insects and businesses not recognizing that the problem milk powder is their own

the anti-counterfeiting technology has developed rapidly, from the original single anti-counterfeiting relying on printing technology to the current high-tech anti-counterfeiting such as humidity sensitive anti-counterfeiting and RFID anti-counterfeiting. The anti-counterfeiting technology pushes through the old to bring forth the new

some high-tech anti-counterfeiting has solved the problem of anti-counterfeiting for enterprises: it makes it easy for consumers to identify according to the needs of domestic magnetic materials and other high filling materials, and makes lawbreakers have no chance to take advantage of it, a year-on-year decline of 12.3% From the overall point of view of this year, we can find the root cause of the problem. From table 2, we can see that consumers' worries have been solved. The use of anti-counterfeiting labels shows the confidence of the enterprise in product quality assurance and the attitude of being responsible to consumers. It is part of the above-mentioned mechanical experiments of enterprise integrity construction

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